About

By nature of their job, first responders are responsible for keeping their communities safe. Those who continue to serve others beyond the call of duty? They’re National Life Group Do Good Heroes, and we’re here to help you honor them.

Do Good Heroes is a program that lets agents of National Life Group recognize fire-rescue-EMS and police departments and personnel for community service activities above and beyond their public safety duty. Our program provides ongoing recognition for the hard work first responders are doing as National Life Group Do Good Heroes.

How It Works

Any agent contracted with National Life Group can nominate their first responders as National Life Do Good Heroes. It’s simple and only takes a few minutes of your time. All you need is:

✓ The name of your nominee

✓ The location where your nominee works

✓ Non-emergency contact information

✓ As much information as you have about how they go above and beyond to give back to their community. For example:

  • What causes and/or nonprofit organizations do they support in their community?

  • Tell us a story about how they support these causes in their community. List any positive impacts you are aware of.

  • How is your nominee planning to support their community in the future?

Once you’ve gathered this information, simply complete our nomination form and you’re all set! We take care of the rest by making sure each nominated department or member knows how much they are appreciated.

Awards

Here’s what happens after you submit your nomination.

  • Each National Life Group Do Good Hero will have a unique profile* built on our website discussing the service work they’re doing in their communities.

  • Throughout the year, we’ll highlight nominated departments and members on social media, along with any community organizations they support.

  • Every National Life Group Do Good Hero will receive a personalized certificate to celebrate their nomination.

  • We notify the local press about the work their local nominees are doing in their community.

Most importantly, every nominee has a shot of being selected as one of our National Life Group Do Good Hero award winners - which means a chance for them to win cash awards to donate to a nonprofit of their choice. All cash awards are provided by the National Life Group Foundation.

The following cash awards will be given in 2026.

  • One $1,000 cash prize to donate to a nonprofit of the nominee’s choice. Additionally, these winners will be eligible for our Grand Prize.

    Four $500 cash prizes to donate to a nonprofit of the nominee’s choice.

    Winners will be chosen from among the pool of nominations received up to this point. The first set of winners will be chosen in February.

  • Nominations for the 2026 Do Good Heroes program close on December 31st, 2026. In the spring of 2027, two nominees (one fire-rescue and one police) from the pool of $1,000 monthly winners will be chosen to receive an additional $5,000 to donate to a nonprofit of their choice.

Frequently Asked Questions

Check out our most frequently asked questions. If you’ve gone through the list and find that your question hasn’t been answered, get in touch with us.

  • Nominations must be for either a fire-rescue-EMS or police member or department at the municipal, county, or state level.

    Fire-rescue-EMS department members include firefighters or medics, who may be professional, on-call, or volunteers. They also include emergency medical services (EMS) members, as well as search and rescue (SAR) responders

    Police department members include police officers and detectives, as well as clerical, technical, and administrative positions that support the department's daily operations.

    At this time, we aren’t accepting nominations for private security firms or school/college campus police forces.

  • Nominators must be an agent contracted with National Life Group.

  • National Life Group agents may nominate a fire-rescue-EMS or police member or department by completing the nomination form here.

    When submitting a nomination, please make sure to provide as much information as possible about how they go above and beyond to give back to their community. For example:

    -What causes and/or nonprofit organizations do they support in their community?

    -Tell us a story about how they support these causes in their community. List any positive impacts you are aware of.

    -How is your nominee planning to support their community in the future?

  • After you submit your nomination, we’ll turn it into an online profile where the general public can learn more about your nominee and the work they’re doing. When your nominee’s profile is published, you’ll receive a confirmation email with a profile URL that you can share with your department contact(s) and any community organizations they support so they can help promote the nomination.

    In addition to the online profile, your nominee will receive:

    -A certificate in recognition of their work.

    -Recognition on social media and through the local media.

    -The chance to win up to $5,000 to donate from National Life Group.

  • After we receive your nomination and publish the profile for your nominated department, there will be many opportunities for you to continue the celebration. Click here to find out how to get involved.

  • Please contact us and we can assist you with editing your nomination.

  • Nominations will be accepted on a rolling basis. However, in order to be considered for the $5,000 Grand Prize, nominations must be made by December 31st, 2026.

  • Each month, National Life Group will select five nominees from the pool of all submitted nominations based on how well they meet the program criteria. One monthly winner will receive a $1,000 check to donate to a nonprofit of their choice, and the remaining four will each receive $500 to donate to a nonprofit of their choice.

    In the spring of 2027, two nominees (one fire-rescue and one police) from the pool of $1,000 monthly winners will be chosen to receive an additional $5,000 to donate to a nonprofit of their choice.

  • Yes! We choose winners from the overall pool of nominations submitted up to that point. If your nominee doesn’t win in a particular month, they’re still eligible for prizes in the following months.

    You don’t need to resubmit your nomination, but if your nominee has done any service work since then, we’d love to hear about it!

  • Checks will be distributed within 30 days after we receive the nonprofit’s mailing address.